The “El Ganso” fashion store chain joins the “Make your cents serve” campaign giving it a greater boost

As from July 2019, the fashion clothing store chain  El Ganso collaborates with the Canis Majoris Foundation in the fundraising campaign “Make your cents serve”.

The Canis Majoris Foundation launched the “Make your cents serve” campaign, with two objectives: to raise funds for the CAPEMA orphanage in Sikasso (Mali), which currently houses more than 171 children at risk from Sikasso to obtain the much needed resources to enhance their economic autonomy thus ending the requirement for external help to survive, as well as the construction of an educational classroom so that the children who reside there do not have to travel great distances to go to school with the grave dangers that this entails.

Since March 2018, the Canis Majoris Foundation has made several contributions that have made it possible for the center to self-finance at a level of 60%. In order to increase this figure to 100%, the Canis Majoris Foundation launched the “Make your cents serve” campaign at the beginning of 2019 by placing 80 money boxes in different establishments nationwide.

The collaboration between the El Ganso fashion store chain and the Canis Majoris Foundation consists of placing the campaign money boxes in all establishments belonging to the fashion shop chain nationwide. El Ganso (The Goose), founded in 2004 by the Cebrián brothers, is an example of excellence in entrepreneurship. The launch of the brand was spectacular and after 11 years, the brand has expanded to 10 countries and has about 120 stores. This growth made it the largest multinational of luxury brands, LVMH, joined the project by buying 49% of the brand’s shares.

In September 2018, the founders of El Ganso repurchased all the shares, thus regsaining total control of the company.

Thanks to the collaboration of El Ganso in this project we will be able to raise the necessary funds faster, thereby ensuring the fulfillment of the two objectives: the self-financing of the orphanage and the construction of the educational classroom.

It is a great honor for us to count on their participation.

You can find the campaign money boxes in the following El Ganso stores:

SERRANO Calle Serrano, 46, 28001 Madrid
FUENCARRAL 20 Calle de Fuencarral, 20, 28013
GRAN PLAZA 2 Calle de los Químicos, 28222 Majadahonda, Madrid
FUENCARRAL Calle de Fuencarral, 2, 28013
JORGE JUAN Calle de Jorge Juan, 15, 28001 Madrid
PLAZA NORTE 2 Plaza del Comercio, 11, 12, 28703 San Sebastián de los Reyes, Madrid
RAMBLA Rambla de Catalunya, 116, 08008 Barcelona
SEVILLA Calle Sierpes, 61, 41004 Sevilla
OURENSE Rúa do Paseo, 38 32003 – Ourense
BILBAO Portuko Markesaren Kalea, 8, 48008 Bilbo, Bizkaia
PUERTO VENECIA C.C. Puerto Venecia, Local 128 Avda, Av. Puerto Venecia, s/n, 50021 Zaragoza
ALICANTE Av. Maisonnave, 34, 03003 Alicante (Alacant), Alicante
LA CAÑADA Calle Ojén, 29600 Marbella, Málaga
SALAMANCA Calle Toro, 66, 37002 Salamanca
VALENCIA Carrer de Jorge Juan, 14, 46004 València


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